Coffee People Coffee People: Julian Loayza Julian Loayza, coffee trainer, London, UK. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: María Esther Thome-López María Esther Thome-López, coffee educator and roaster, Miami, Florida. Four questions — everything the industry rarely stops to hear.
better Better Means: Hear My Voice The coffee industry is silent. Not because it has nothing to say. Every one of us has the right to speak.
Coffee People Coffee People: Balkis Mejri Balkis Mejri, Food Science Engineer, Tunisia. Four questions — everything the industry rarely stops to hear.
Shared Knowledge Coffea stenophylla: Meet Coffee's Climate Challenger Coffea stenophylla tolerates higher temperatures than Arabica — and tastes remarkably similar. Could it be our answer to climate change?
Coffee People Coffee People: Viviana Andrea Martínez Victoria Viviana Andrea Martínez Victoria, third-generation coffee producer, Quindío, Colombia. Four questions — everything the industry rarely stops to hear.
Better Means: Protect the Unprotected We need a baristas' union. A roastery workers' collective. A pickers' federation for coffee cherry harvesters. An organization for dry mill workers. An association for warehouse staff and container packers. A movement for defect sorters.
better Coffee People: Gürcan Egeli Gürcan Egeli, Sales Engineer in the coffee roasting equipment industry, Türkiye. Four questions — everything the industry rarely stops to hear.
better Coffee People: Emma Markland Webster Emma Markland Webster, coffee educator, coach, and community builder, Aotearoa New Zealand. Four questions — everything the industry rarely stops to hear.
better Coffee People: Jakub Krystek Jakub Krystek, event curator and consultant, Prague, Czechia. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: Mutete Allan Muhamad Mutete Allan Muhamad, roaster and quality grader, Rwanda and DRC. Four questions — everything the industry rarely stops to hear.
better Better Means: Your "Just Enough" Is the Point You've probably seen this one on social media: someone asks another person — would you take a million dollars right now, knowing you won't wake up tomorrow morning? How would you answer?
better Better Means: Does Your Coffee Pay the Bills? We ask all the right questions: botanical variety, processing method, roast profile, aeropress recipe, water TDS. And we rarely ask the one that matters most — do the people who work with coffee earn enough to meet their basic needs?
Naming Power Reputation Concentration and a New Layer of Hierarchy. Become a Master of Specialty Coffee. The SCA announces "the highest qualification in coffee." Prestige is one thing — a monopoly on defining mastery is another.
better Better Means: Different Doesn't Mean Worse Discrimination in coffee isn't just a problem of bad individuals. It's a systemic function of the market. The division and segregation of coffee people is built into the structure of the system itself.
better Better Means: Stop Telling Me What I Taste Justice starts with price. Price starts with value. Value starts with words.
better Better Means: Nobody Runs This Place But Us My opinion carries the same weight as yours. They can differ. They can be flat-out opposed. But both need to be heard.
better Better Means: Stop Lying to Us About Coffee Bitter truth is better than sweet lies. The coffee market runs on narratives that feel like truth — but aren't.
The Ethiopia Myth: What Genetics Reveals About Arabica For decades the coffee industry has repeated a simple story: coffee comes from Ethiopia. But modern plant genetics suggests a more complex origin across East Africa, possibly including the Boma Plateau in South Sudan.
better Better Means: Knowledge Belongs to Coffee People Knowledge in coffee is often locked behind paywalls and certifications. In The Better Coffee, shared knowledge circulates freely — join a free Conversation with The Trainers.
better Better Means: The Right to Refuse Refusal begins when the story of coffee stops making sense. It is the moment we recognize harm, refuse to normalize it, and start building alternatives for coffee people.
Signals Red Ink Coffee has a sibling — thebettercoffee.org On this website you can explore the full system of The Better Coffee. You can download The Better Coffee Standard for free, discover the structures of cooperation created within The Better Coffee Endeavour, and sign up for courses from The Curriculum — some of them are available free of charge.
better Better Means: Well-being This essay is part of a series of authorial commentaries on the core values of The Better Coffee Standard. Here, we treat well-being as a test of the system: when health, comfort, and the capacity for joy remain costs borne in isolation, everything else easily turns into a façade.
better Better Means: Dignity, First This essay is part of a series of authorial reflections on the core values of The Better Coffee Standard. It looks at dignity — and at what happens when value is made conditional on quality, price, and profit, allowing people to disappear behind facades.