The Better Coffee
The Better Coffee begins where routine explanations stop being sufficient.
It gathers coffee people who sense that quality, price, sustainability, and progress no longer explain what they experience in their daily work. It speaks to those who feel the tension between effort and outcome, care and consequence, intention and effect.
The Better Coffee offers a shared orientation for acting within that tension. It helps coffee people recognize responsibility in everyday decisions and carry it efficiently across places, roles, and situations. Through shared language and public reference points, cooperation becomes possible with equality of participation, without losing local context or personal agency.
At its core stands The Better Coffee Standard — a public reference that stabilizes meaning. It defines how language, value, responsibility, and evaluation function, so that action remains coherent and accountable over time. The Standard is grounded in twenty core values, which form the ethical basis of The Better Coffee and invite you to study them, adopt them, and practice them as your own.
Around this core, The Places take shape as living sites of practice. They are spaces where people work together over time, learn together, evaluate together, and adjust direction together through continuous improvement. Through The Places, shared orientation becomes concrete action carried by real relationships and sustained commitment.
The Better Coffee takes form through use and participation — through decisions taken, relationships built, and responsibilities carried forward with dignity. Together, these activities constitute The Better Coffee Endeavour: the totality of actions, collaborations, and commitments through which the framework exists in practice. Participation in The Better Coffee Endeavour itself carries no fees and requires no payment.
Learning, evaluation, and coordination support this work. The Curriculum creates spaces for developing clarity and judgment through education grounded in real situations. The Ranking Method provides shared reference for evaluating quality and value in ways that remain understandable across contexts. The Better Coffee Office supports coherence by holding the thread between people, documents, and structures as the work continues.
The Better Coffee is documented and coordinated at thebettercoffee.org, where its reference documents, tools, and points of entry are made available.
Red Ink Coffee serves as the public editorial medium of The Better Coffee Endeavour — a place for publishing, critique, and shared reflection on the work as it unfolds.
Explore at thebettercoffee.org
To cooperate, write to: office@thebettercoffee.org